E-mail MARKETING

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Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

Email MARKETING

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