BRANDING DESIGN

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A brand is a name, term, design, or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.

Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed to maximize shareholder value.

Branding Design

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